Sports Backers, a 501(c)(3) nonprofit organization, inspires people in the Richmond Region, and beyond, to live actively. Our Events and Programs are designed to foster active lifestyles for everyone. We achieve this work by focusing on a network of collaborative partnerships with other organizations, businesses, local governments, and faith based institutions. In order to have transformational change, we realize we can’t do it all alone, but rather we work to build a movement of change in our community to make active living the easy choice.
Our mission is to inspire people to live actively.
Fall Line Involvement
As the original creators of the Fall Line trail concept in 2017, Sports Backers partners with all 7 local governments, VDOT, Plan RVA, CVTA, and the Crater District Planning Commission. Sports Backers is moving to a Fall Line trailhead on Lakeside Avenue and will be leading its active living movement for the region from its trailside headquarters. Sports Backers continues to manage the coordination of the Fall Line trail through the Friends of the Fall Line workgroup, by maintaining the Fall Line website, coordinating marketing, managing trail-oriented events, organizing volunteer support, encouraging funding of the trail, and soliciting funding for amenities outlined in the Fall Line Vision Plan.
Sports Backers works to improve the accessibility and safety of bike and pedestrian infrastructure in our region, and organizes grassroots support for trails like the Fall Line, as well as sidewalks and bike lanes. The organization leads the active living movement through engaging 250,000 event participants, youth fitness club members, youth leadership program participants, and attendees at fitness classes and training teams.